Saima Amer Portfolio
Project Overview:

Luna – Active Wear wanted a logo that reflects their brand’s essence—stylish, bold, and inspired by the night sky. The challenge was to create a design that would appeal to their modern, active audience while highlighting the brand’s unique identity.

Design Approach:

I developed a logo that features a sleek, gold moon icon paired with elegant typography. The moon symbolizes strength, rhythm, and the night, aligning perfectly with the name “Luna.” The choice of

gold adds a touch of luxury and sophistication, setting the brand apart from competitors while capturing the essence of empowerment and elegance.

Outcome:

The final logo design stands out with its gold and moon elements, creating a unique and memorable brand identity. It’s versatile across all mediums, enhancing Luna’s brand presence on everything from apparel tags to social media.